#3University of Illinois Springfield
University of Illinois Springfield
Website Redesign
Role: Director of Web & Digital Strategy University of Illinois Springfield
User Research and Testing
- Conducted navigation tree testing with students and employees to identify intuitive content locations and terminology.
- Developed detailed personas to represent diverse user groups, informing design decisions to meet varied needs.
- Facilitated card sorting exercises to organize content logically, enhancing user navigation.
Design and Prototyping
- Created four distinct design mockups and interactive prototypes, incorporating insights from user research.
- Presented prototypes to the campus community, gathering feedback to select a design that authentically represents UIS and adheres to brand guidelines.
Post-Launch Analysis and Optimization
- Implemented heatmaps to monitor user interactions, identifying areas for continuous improvement.
- Conducted A/B testing to evaluate usability enhancements and increase site conversions.
- Utilized Google Tags and UTM parameters to track the application funnel, pinpointing stages where prospective students disengaged.
- Performed periodic usability tests to identify and address pain points, optimizing site performance.
- Leveraged Google Search Console, Google Ads, and Google Analytics to monitor and improve site performance metrics.
Outcomes
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Percentage Increase in Pageviews
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Percentage Decrease in Bounce Rate
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Million Pageviews Achieved
- Achieved approximately 11 million pageviews post-redesign, marking a 64% increase from the previous year.
- Reduced the bounce rate from 96% to 2%, indicating significantly improved user engagement.
- Attained the best site performance metrics since 2013, reflecting the success of the redesign in meeting user needs and institutional objectives.
#2Discovery Partners Institute
CS Teacher Toolkit
- Role: Web Developer for the CS Teacher Toolkit offered through the Illinois Extension office.
- Key Contributions:
- Performed usability and accessibility tests to identify and resolve issues.
- Updated the site theme to align more closely with the main DPI site.
- Enhanced workflow and functionality to improve usability for contributing teachers.
- Outcomes:
- Streamlined content contribution process for educators.
- Improved site accessibility and user satisfaction.
#3UIS Website Redesign & Migration
Division of Specialized
Care for Children (DSCC)
Role: Subcontracted Web Developer for the Division of Specialized Care for Children (DSCC).
- Key Contributions:
- Conduct regular site audits to identify areas for improvement in usability and security.
- Perform updates to WordPress core, plugins, and themes to ensure optimal performance and compliance.
- Collaborate with stakeholders to address pain points and enhance the site's functionality and user experience.
- Outcomes:
- Improved site usability and security through consistent maintenance and updates.
- Enhanced functionality and user experience based on stakeholder feedback and targeted improvements.
#4Breaktech - Illinois System
Breaktech INEP Dashboard Design
Role: Subcontracted UI/UX Designer for Breaktech on the Illinois Nutrition Education Programs (INEP) MyINEP redesign.
- Key Contributions:
- Contracted to design the login landing page and authenticated user dashboard.
- Created mockups using Figma and collaborated with the team for iterative updates based on client feedback.
- Ensured designs adhered to the University of Illinois System brand guidelines while providing a clean, user-focused web application.
- Outcomes:
- Delivered a cohesive and intuitive dashboard design that met client expectations.
- Facilitated a seamless user experience through consistent design elements.
#5Illinois Department of Innovation & Technology (DoIT)
iLogin Platform Enhancements
Role: UI/UX Design Consultant for the State of Illinois Department of Innovation and Technology (DoIT) on the iLogin project.
- Key Contributions:
- Performed usability tests, created personas, and designed mockups for the iLogin platform.
- Designed three layout options for desktop and mobile views using Adobe XD.
- Developed working prototypes and collaborated with QA testers and developers to address usability issues.
- Created tutorial videos and assisted with the technical writing.
- Outcomes:
- Improved usability and efficiency in navigating the iLogin platform.
- Enhanced accessibility and overall user experience for a diverse user base.
#6Turasky's Custom Catering
Turasky's Website Redesign
Role: Lead UI/UX Designer
- Key Contributions:
- Conducted in-depth market research, analyzing competitors and gathering client preferences to inform design decisions.
- Expanded and enhanced content on services and catering options to facilitate easier navigation and decision-making for users.
- Implemented SEO best practices, resulting in improved search engine rankings and increased organic traffic.
- Designed a fully responsive website to ensure accessibility and a consistent user experience across all devices.
- Outcomes:
- Modernized website appearance, aligning with client preferences and industry standards.
- Improved user engagement through better navigation, content organization, and accessibility.
- Achieved higher visibility in search engines, driving increased traffic to the site.
