jessica baumberger
#1About Me

Hello!

I’m Jessica Baumberger, a creative and results-driven web designer, developer, and UI/UX consultant with a passion for crafting innovative digital solutions. With a strong foundation in information technology and visual design, I specialize in combining functionality and aesthetics to create user-friendly experiences. Over the years, I’ve had the privilege of working on impactful projects, from website redesigns and mobile app development to AI integrations and accessibility enhancements. My approach is rooted in understanding user needs, leveraging cutting-edge technologies, and driving measurable results. Whether it’s optimizing a website, designing intuitive interfaces, or mentoring the next generation of tech enthusiasts, I’m committed to making technology accessible, engaging, and meaningful.

Professional Experience

University of Illinois Springfield

November 2019 - Present | Springfield, Illinois

Director of Web Services

  • Develop & execute strategies to enhance user experience (UX), optimize SEO and raise the university’s online profile through effective collaboration with campus units.
  • Performs content audits & nav tree testing to improve usability.
  • Develop & manage reports, analysis, data and info for administrative purposes regarding the UIS website & trends.
  • Ensure compliance with federal, state and university web standards for security and accessibility.
  • Develop, design, and maintain Drupal site.
  • Manage budget and strategize on how to allocate funds.

Resolute Design

January 2006 - Present | Springfield, Illinois

Owner/Freelancer

  • Create static, ecommerce, and CMS websites and applications.
  • Redesign existing sites & manage and update servers.
  • Perform SEO and accessibility audits to improve site access and performance.
  • Develop marketing plans and social media strategies to build brand awareness and increase engagement.
  • Track analytics data and site performance to make iterative improvements.

State of Illinois

Jan 2022 - July 2022 | Springfield, Illinois

UI/UX Design Consultant

  • Designed UI mockups and prototypes for ILogin website and application interfaces using a design thinking approach.
  • Completed a UI/UX audit on the IDES chatbot and made recommendations in gaps in responses and usability.
  • Developed the chatbot scripts and built-in responses for the new ILogin chatbot.
  • Developed personas, use cases, & user journey maps.
  • Identify & resolve accessibility barriers following WCAG accessibility guidelines.
  • Quality assurance testing for usability, responsiveness & compatibility across multiple platforms.

Millikin University

Nov 2014 - May 2021 | Decatur, Illinois

Web Developer/Adjunct Faculty

  • Perform usability tests, accessibility audits, A/B tests, and heat map monitoring to improve site usability and performance.
  • Developed two mobile applications for Millikin University, MU2go (hybrid app) and MilliMojis (native app), both launched on Google Play and iOS App Store.
  • Developed multiple chatbots and automated marketing campaigns to improve lead generation efforts.
  • Adjunct Instructor for Intro to Web Design and Development and Foundation of Information Systems.
#2Research

AI Research

Application of Generative AI (GenAI) Integration in Business Education: A Cross-Cultural Perspective

As part of an international research team, including collaborators from Poland and Brazil, I am contributing to this groundbreaking study. Our research examines how educators and students from diverse cultural backgrounds engage with GenAI tools, offering insights into its global potential and challenges. By exploring innovative strategies for integrating AI into education, the team aims to promote inclusivity and enhance learning outcomes in a rapidly evolving academic landscape. Research will be completed by Dec. 2025.

Unveiling AI's Existential Threats and Societal Responsibilities

Published in the Polish journal of Philosphy and Science, Philosophical and Interdisciplinary Studies. Volume 11, 2023. The paper discusses the dual nature of AI as both an opportunity and a challenge, emphasizing the importance of transparency and open-source approaches to ensure ethical innovation. It highlights the need for collaboration among academia, industry, and policymakers to address AI's complexities and mitigate risks such as weaponization, exploitation, and job displacement.

AI steering committee report
UIS AI Steering Committee Report
#3Committees

Committee Involvement

I’ve been honored to contribute to meaningful initiatives through active involvement in several committees at University of Illinois Springfield, including:

  • AI Steering Committee: Founder and Co-Chair, leading AI integration efforts.
  • Academic Professional Advisory Committee (APAC): Secretary (2022–present).
  • Policy Committee: Lead, driving strategic development of policy frameworks and automated workflows.
  • Executive Accessibility Committee: Advocate for inclusivity in technology.
  • Academic Technology Committee: Supporting technology-driven education initiatives.
  • Internal Communications Committee: Enhancing organizational communication.
  • Emergency Response Committee: Contributing to institutional preparedness, using technology to streamline communications.

Each of these roles reflects my commitment to fostering impactful changes within organizations.

#4Educational Background

Education

My academic journey has been pivotal in shaping my approach to technology and design. I’ve earned degrees from:

University of Denver

M.S. in Information & Communication Technology

GPA: 3.93

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American Intercontinental University

B.F.A. in Visual Communications & Digital Multimedia Design

GPA: 3.78

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Robert Morris College

A.S. in Graphic Arts

GPA: 3.92

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By merging technical expertise with creative problem-solving, I craft seamless UI/UX solutions that prioritize user needs while maintaining visual appeal and efficiency.