I created and implemented a series of dynamic TikTok effects for the University of Illinois Springfield (UIS), boosting their social media presence and engaging the 18-30 age demographic. Each effect was thoughtfully designed to align with the university’s brand identity, demonstrating innovation, technical skill, and a keen awareness of social media trends. As of January 2025, these effects have been used over 12,000 times, driving significant interaction and strengthening UIS’s connection with its community.
Visit the UIS Tik Tok account from the app to use all of the UIS Effects.
@uisedu Did you know we have a #UISedu TikTok filter that puts you right in front of the colonnade? It’s perfect for #Classof2023 photos! #graduation #commencement ♬ Pomp and Circumstance - Sir Edward Elgar
@uisedu We are so excited to see #UISedu students be creative with our new TikTok filter! #fyp #tiktokfilter #tiktok ♬ original sound - U of I Springfield
@uisedu Still feeling the #UISedu Commencement vibes? Try out our new graduation cap filter! #commemcement #graduation #capandgown #college #university #gradcap #collegetok ♬ Pomp And Circumstance Graduation March - Zev Weinstein
We create immersive 360-degree videos across campus using the Insta360 Pro II camera to bring the University of Illinois Springfield to life. These high-quality videos showcase key spaces and events, offering an engaging, all-encompassing perspective that highlights the vibrancy and uniqueness of UIS. From state-of-the-art facilities like the Esports Arena to iconic campus landmarks, our 360 videos have been featured on social media platforms and the university website, providing dynamic, interactive content to connect with audiences and enhance the UIS experience.
View all the UIS 360 Videos.
We frequently conduct 360-degree photo shoots across campus to showcase the unique features and vibrant spaces of the University of Illinois Springfield. A featured example is the Esports Arena, where we captured its cutting-edge design and energetic atmosphere. These immersive visuals highlight the campus's dynamic environment and help connect with prospective students and the community.
Through our immersive 360-degree photo and video shoots across campus, we have created captivating content that showcases the University of Illinois Springfield’s vibrant spaces and dynamic atmosphere. These efforts go beyond visual storytelling, serving as powerful tools to engage audiences on social media and the university website. By capturing the essence of key locations, we deliver an interactive and memorable experience that highlights UIS’s innovation, community, and unique campus life.